Andrew Scott of Purplex argues that marketing should be the ‘roof’ that future-proofs your business in an adverse climate, such as the adverse climate we are encountering at the moment – a flat economy, increased labour and material costs and the spectre of creeping inflation. However, he writes, the nature of entrepreneurism always favours those who see opportunities, not problems. |
-april_top-wrap-banner_20.03.25.png)
